Currently building Gravity, an ad network for AI. The goal is making intelligence free. We're creating the infrastructure for native, contextual advertising inside LLM conversations — a channel that didn't exist until now.
Before this, I founded Flax Labs through software I built as a teenager that measured a brand's profit in real time, then attributed profitability to individual ads so marketing teams could make faster growth decisions. I bootstrapped this into a 45-person services firm and brand incubator, now under Jean Lavigne's leadership.
I'm drawn to infrastructure problems. The foundational layers that entire industries get built on top of. The less sexy, more leveraged work.
Most of my time goes into building. When I'm not working, I'm probably playing tennis, eating, or pacing around in thought.
If you're working on something interesting, reach out.
The best AI right now costs $200/month. Most people can't pay that. So they don't get access.
I think intelligence should be free. Not because it's nice, but because it's inevitable. The internet made information free. Search made it accessible. Advertising paid for both. The same thing will happen with intelligence.
Gravity exists to make that possible. If AI tools can generate revenue through context-aware, non-disruptive ads, they don't need to charge users. The smartest assistants, the best reasoning engines, the most capable tools — available to anyone with a connection.
This is infrastructure work. It's not glamorous. But if it works, everyone gets access to the same leverage. Intelligence as a utility, not a luxury.